On-demand Information (reader centered, not top down)

• Readers have somewhat more power in relation to authors than in print texts (they can chose links; use search tools)
• Use hierarchical organization only when other user-created modes are available.
• Since people have different leaning and user styles, create redundancy (multiple approaches) in. Remember, your way may be more intelligent than others, but not everyone is as intelligent as you are. Tell yourself that.
• User-centered design: incorporate (a) professional multimedia dsigners and (b) user testing at an early stange, not as an afterthought.
• Use features because they work, because they do something you need done, and not because they are fashionable or cool.

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